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The Science of Persuasion

How does one department secure the resources they need while others struggle?  How do some companies make an indelible impression on the consumer’s mind where others go unnoticed?  How do some leaders gain the respect of their constituents whereas others get ignored?  The common thread is influence.

KPMG, IBM, JP Morgan Chase and the FBI have taken this workshop to teach their people the science behind the art of persuasion.  Based on 50 years of research, this workshop provides concrete tools to help shape expectations and influence their decisions.  The principles of influence and persuasion are presented in a structured framework and brought to life using illustrative examples and actual situations from your workplace.  Once in place, this knowledge also equips your people with the ability to deal more effectively with attempts to manipulate their judgments and decisions.

Available in formats ranging from an engaging two hour keynote to a thorough two day workshop, come learn the science behind getting others to say yes to your requests.

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“This program will help executives make better decisions and use their influence wisely… the seminar has had a great impact on my thinking on this topic.”
-  Charles T. Munger, Vice Chairman, Berkshire-Hathaway Inc.

“…I also found current, scientific insights into what causes people to change.  I am using Influence at work everyday... I highly recommend this class to anyone in a leadership position or a customer contact position.”
-  Caterpillar University